Insights Newsletter provides a look into advertising, graphic design
and website design. Written by Lisa Armstrong of Ajuga, Inc.
Follow us on our
blog site on Blogger.com.
Insights
New Brand Campaign—GreyLine Bus
 |
Posted 4.25.11 • Mountain Line Transit Authority needed a campaign to advertise their bus service to Pittsburgh. The campaign will be used in their ads, signs, billboards and on their buses. Ajuga, Inc. developed the campaign and implemented the bus design.
The campaign markets to a combination of audiences—families, groups, and business people. The primary objective is to communicate how easy, fast, and enjoyable a bus ride can be over other options of travel. The concept included riders on a magic carpet flying over traffic. Many of the images show the riders with arms outstretched like human airplanes.
New
Website—
MARYSGREENHOUSE.com
Posted 11.30.10 • Mary's Greenhouse is a local boutique flower and vegetable grower. They also offer florist, landscaping and hardscaping services.
They are known locally to offer a large variety of unusual plants—many grwon right in their own greenhouses.
Weighing the Value of In-House Social Media Monitoring
Posted for WVU Integrated Marketing Degree Program 9.27.10 • Forward-thinking companies will and should monitor social media. There is a wealth of knowledge to be garnered from the information it provides. If used correctly, social media can generate a strong connection between the customer and the company’s brand. (Bernoff, J., & Charlene, L., 2008) Participation is a key element in social media. Gathering information through monitoring social media outlets allows companies to better participate with and, in turn, better serve their customers and stakeholders. Read the full Insight.
New
Website—
RandolphArts.org
Posted 6.10.10 • Randolph County Community Arts Center needed an easy to update website that included all of the benefits of their programs. In addition, we helped redesign their newsletter, posters, and ads to reflect a consistent image. Each piece is also designed to be easy to update so that it save the RCCAC much needed funds to apply to programs instead of overhead.
Sustainable Living logo and Website
Posted 2.30.10 • We provided the Sustainable Living of WV with a new logo and website in order to encourage attendance and particiation in their events.
New Website—
Randyarmstrong.com
Posted 12.30.09 • Randy Armstrong is a world class musician with recordings on over 30 albums. We launched a new website to match the feel and personality his music.
What are RGB, CMYK and PMS Colors?
Posted 12.16.09 • In graphic design, we often refer to three different color models called RGB, CMYK and PMS. RGB is used for computer and TV screens and denotes the three color components Red, Green and Blue. CMYK is used for printing presses and denotes Cyan, Magenta, Yellow and Black (K) and is oftern referred to as four-color process. PMS refers to the Pantone Color Matching System—a standardized mix of inks that are used as spot colors on printing presses. Using a PMS color allows you have a consistent color for logos, etc whereas a mix of colors built in CMYK may shift depending on how heavy any of the four inks are applied. PMS colors also allows you to use a color that typically would be a color build in CMYK (eg, orange, green, brown or purple) on a two-color press.
The difference between a logo and brand image
Posted 11.9.09 • You’ve probably heard of terms “logo” and “brand image” and wondered what the difference is between the two. A logo is a symbol or emblem to represent a company or institution. Branding is the emotional relationship a customer or client has with a service, product or company. A logo can be a part of a company’s overall brand image in that it is a mark to indicate to a potential customer as to the quality of service or product.
The Value of SEO
Posted 10.14.09 • Many of my clients think a nice looking site is sufficient to get visitors. Though an attractive site can help with the "sale" it's not the element that draws the visitor in the first place—that is the role of an integrated marketing program and Search Engine Optimization (SEO). SEO is comprised of various factors that draw attention to your site and retain high level posts by search engines like Google and Yahoo. It has been an undervalued marketing tool but is starting to catch the attention of businesses as they become more focused on their website ROI.
